Brand-owners, marketing professionals and consumers have long understood that a trademark is the public face of a brand.

At Kilpatrick Townsend, we understand this, and as a result, we don’t view “trademark prosecution” as an isolated commodity we offer, but just one aspect of brand management. We represent many of the world’s leading brands, and our attorneys counsel companies regarding the protection of all forms of trademarks, from conventional verbal brands to non-conventional articles like colors, product configurations, packaging and sounds.

We believe that successful brand management and worldwide trademark enforcement programs begin well before particular marks are adopted. With careful consideration, insight and experience, we advise clients on the availability of particular marks for worldwide adoption and registration, and craft tailor-made protection strategies best suited to our clients' needs across a wide variety of industries.

We add value by working collaboratively with our clients to select, secure, protect and enforce our clients’ trademarks, seeking to minimize their litigation risks in furtherance of their specific business objectives and branding strategies. When conflict cannot be avoided, we bring our comprehensive experience and understanding of international trademark law, systems and practice to bear in assisting clients to develop creative and effective international enforcement and litigation strategies.

Portfolio Strategy & Management

Experience Highlights

Trademark counsel for the American Cancer Society
Represents the American Cancer Society in trademark matters and in opposition and cancellation proceedings before the Trademark Trial and Appeal more
Trademark portfolio protection for Equifax Inc.
Represents Equifax Inc., one of the United States' largest credit reporting agencies, by helping Equifax protect and maintain its trademarks, more
Patent and trademark portfolio management work for Renfro Corporation
We are outside IP counsel to this company, which is the world's largest manufacturer of socks under such well-known brands as POLO, RALPH LAUREN, HOT more
Global trademark portfolio management for Krispy Kreme Doughnuts
Manages all aspects of the global trademark portfolio for Krispy Kreme Doughnuts. We assisted the company in expanding its operations into dozens of more

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